Sean Conneely


TUG provides commuter cyclists with a new innovative design in head protection that is both comfortable and stylish to wear. The helmet is foldable and using a simple “pull and lock” mechanism with two actions, can be quickly assembled or collapsed. This feature enables it to be easily put away into small storage space when not in use for head protection.

TUG combines retro style with modern technology. It will offer two different external coverings (faux leather or matt ABS plastic) in several different colours. Internally, the emphasis is on comfort. A gel cushion provides shock absorption, combined with foam to avoid discomfort and 3D space mesh to maximise airflow.

BA(Hons)Design for Industry
Northumbria University