Tom Darwin
ACRE
// Meat reimagined.
This project explores a conceptual product set 10–15 years in the future, imagining how lab-grown meat might be introduced and accepted in our daily lives.
With food production responsible for 25–30% of global greenhouse gas emissions, and lab-grown beef offering up to 92% lower carbon emissions, this sustainable alternative has clear potential. Through design, branding, and cultural familiarity, the project aims to normalise lab-grown meat as part of everyday life.
