Megan McArdle
Laplock
Winner of the Creative Impact Award 2024
LAPLOCK // Designed to secure the proper positioning of the seatbelt for women, safeguarding numerous organs in the event of a collision.
Women and other people with smaller pelvises than the “average man” that the car is designed for face the risk of the belt slipping up off their hips to the wrong position across their stomachs, placing vital organs at risk. Laplock’s haptic feedback and awareness campaign are designed to educate and remind users of proper belt positioning. The base, made from recycled tyre rubber, creates traction between the belt and the user, working to ensure the belt is in the proper position.
