James Paulson


Injecting Confidence




Winner of the Design Innovation in Plastics Award 2024

INJECTING CONFIDENCE // ‘Bu’ is an educational kit designed to help children and parents manage type 1 diabetes in a fun and engaging way.

Interactive products and engaging characters make learning enjoyable for kids and adults. The book “Bu’s Big Adventure” teaches users how to use the products and understand diabetes management. The hoodie has a badge to track injection sites and concealed zip pockets for discreet insulin injections, reducing embarrassment. A frog-themed pot with a stamper pen and sand timer helps alternate pricking fingers and learn insulin timing, creating an engaging experience for parents and children.






BA(Hons)Design for Industry
BA(Hons)Product Design
Northumbria University
www.northumbria.ac.uk