Ellie Mackey
Reframe
Reframe glasses are designed to be integrated into a circular service model that utilises local opticians as a tangible touchpoint. The frames are held together using only tension, without the use of rivets or heat insertion, meaning components can be easily separated for repair and recycling.
Each style offers a range of fit components, providing users with a custom fit. Construction is as simple as tightening a screw, allowing the dispensing optician to assemble the frame in-store, together with the user.