Dom Tindale
Common Ground
![](https://freight.cargo.site/t/original/i/54606b423c13e98310a0e4f92a24e0a2e1b9d4625d314c4c6f06b99778e2fe07/DT08Sky.jpg)
Common Ground is a brand that reimagines outdoor clothing rental through an integrated product-service system. Whilst helping to make the outdoors more accessible, Common Ground provides a sustainable and environmentally friendly alternative to the conventional consumerist business model. A waterproof shell jacket has been designed to illustrate how the outdoor clothing relates to the service and can be redesigned to better suit the context of the shared economy.
Awards: from previous projects.
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Awards: from previous projects.
![](https://freight.cargo.site/t/original/i/d907bf81ed97aa54d14d417388484999326083ba8a3aa6c616f9697ba39ef068/Student-Packaging-Award.jpg)
![](https://freight.cargo.site/t/original/i/430661885ca0565f4b47bc6e7c170646106557f51514637dd767c6e6e5c06888/Design-innovation-logo.jpg)
![](https://freight.cargo.site/t/original/i/8b0fe88dde29e4d0e193b2d89bf1379c1bef68f0e9574d7fcb9c480990d8cc06/DT06.jpg)
![](https://freight.cargo.site/t/original/i/f6474fa98547b898f4e60d7c8daa9270cc91468be00fa75a7f5e8476f9376d74/DT03.jpg)
![](https://freight.cargo.site/t/original/i/9348dc1c897be7437e64f7fc0cff0f05c44179250b13b98eb491ecbbb60a9976/DT01.jpg)
![](https://freight.cargo.site/t/original/i/b9a84a0643133704d3a3915eaa764fe1855c421d31402e63cb51a7e334425280/DT04.jpg)
![](https://freight.cargo.site/t/original/i/b9631402b386286fb9e1bc33d9ff05e080059b32349f2641661f725c4cacef83/DT05.jpg)
Reimagining outdoor clothing rental.
![](https://freight.cargo.site/t/original/i/72689b5718310d05d373ef62c284db0e9926c85c5a16c67fc8ce525310745f93/DTHero.jpg)