Dom Tindale

Common Ground

Common Ground is a brand that reimagines outdoor clothing rental through an integrated product-service system. Whilst helping to make the outdoors more accessible, Common Ground provides a sustainable and environmentally friendly alternative to the conventional consumerist business model. A waterproof shell jacket has been designed to illustrate how the outdoor clothing relates to the service and can be redesigned to better suit the context of the shared economy.

Awards: from previous projects.

Reimagining outdoor clothing rental.

BA(Hons)Design for Industry
Northumbria University