Annabel Stewart

Hound & Habit

The Lifestyle brand for dogs, that offers more.
Many people bought a ‘pandemic puppy’ so they would have a lock-down companion. The repercussions from the Covid-19 pandemic is likely to be huge. Many owners will consider putting their dog up for adoption post-pandemic due to unwanted behaviours, like separation anxiety. Separation anxiety is the stress an animal feels when away from its owner. So enforced lock-downs have heightened the problem. The future dog welfare crisis is imminent.

HOUND & HABIT is a lifestyle brand for dogs which has a focus on supporting owners deal with behavioural issues, like separation anxiety. The service element, built through an app, revolves around maintaining a healthy routine, allowing dogs to thrive. HOUND & HABIT offer two products that act as additional measures to help treat those anxiety related problems. The Treat Toy, a food dispensing dog toy, helps distract and entertain dogs for certain situations. The Calming Clasp is a dog appeasing pheromone product that reassures and calms.

BA(Hons)Design for Industry
Northumbria University